Hey there 👋, I’m Steve – a seasoned designer that helps product teams establish a vision, uncover customer pain points, and solve them using experimentation to drive key performance metrics.
I’m currently the UX lead for wilko and Homebase, working hard to turn the tide for these much-loved home and garden brands.
Ranked #3 out of 350,000+ UX designers on Uxcel
Optimising an £80m checkout · wilko
Removing home delivery checkout friction with a new flow that generated +637% ROI
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Lean UX & CRO · wilko
Improving mobile UX using experimentation, raising conversion from 1.4% – 4.4%+
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Strategic UI Refresh · wilko
Restoring the credibility of an ailing brand with 11 million customers by ‘fixing the broken windows’
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Design System · The Woodland Trust
Design & content governance to help tackle the biodiversity crisis & climate emergency
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iOS App & Website Redesign · Hallam
Using insights to take virtual running mainstream and become a category leader
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